Viral content insights for creators
Strategy, data, and deep dives on short-form video — written for creators, agencies, and brands who want an edge.
How to Reverse-Engineer Viral TikTok Hooks in 10 Minutes
The first 3 seconds decide everything. Here's how top creators identify and replicate the exact hook patterns driving millions of views in any niche.
Instagram Reels vs TikTok in 2025: Where Should You Focus?
Engagement rates, algorithm behavior, and content half-life differ wildly between the two. We analyzed 50,000 videos to find out where your effort compounds faster.
The Outlier Ratio: Why Some Creators' Best Videos Are 10× Their Average
Not all viral videos are created equal. We explain the outlier ratio metric, what it reveals about a creator's explosive potential, and how to use it to inform your own strategy.
How Agencies Use AugurAI to Build Data-Backed Content Briefs
Manual trend research is the bottleneck killing agency margins. Here's the exact workflow three agencies use to cut research time by 80% and deliver better creative briefs.
The UGC Formats Driving the Most Product Sales on TikTok Shop
We tracked 12,000 product-focused videos across 8 categories. These are the 5 content structures that convert viewers into buyers most consistently.
Inside Our AI Pipeline: How GPT-4o Analyzes Viral Content
A behind-the-scenes look at how we normalize data from three platforms, what the 7 analysis dimensions mean, and how the AI identifies patterns humans miss.
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